It’s all a story, so tell a good one.

  • capture the imagination of large or important audiences
  • are true, because they are consistent and authentic.
  • make a bold and audacious promise.
  • are trusted, through earned the credibility.
  • are subtle, they provide few details and allow people to draw their own conclusions.
  • happen fast, first impressions are powerful.
  • don’t need flash, either you are ready to listen or you aren’t.
  • appeal to our senses, they don’t appeal to logic.
  • are for us and others like us, they are rarely aimed at everyone.
  • align all parts on the message, they don’t contradict themselves.
  • most of all, great stories agree with our world view. The best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.

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Coach. Leader. Manager. Passionate about helping people. Curious about problems, especially customer. Create environments for delivering software people love.

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Christopher Edwards

Christopher Edwards

Coach. Leader. Manager. Passionate about helping people. Curious about problems, especially customer. Create environments for delivering software people love.

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